With audiences increasingly empowered by new technology to experience entertainment when, where and how they want it, the power has shifted from traditional media providers to both the consumers and creators. The old model for reaching the audience has changed.

Recognizing this shifting landscape, Generate, a content and management company targeting young adults and family households, develops and produces properties for distribution platforms that these early adopters are turning to for their entertainment.

Generate launches with a deal with MTV Networks to develop content for their suite of popular basic cable, broadband and mobile distribution channels. The focused audiences that the MTV Networks collectively reach through their unparalleled platforms allows Generate the freedom to develop their entertainment properties and then pitch them to the most appropriate outlet. Generate's basic cable, broadband and mobile production is exclusive to MTV Networks.

Generate applies a media-neutral approach to the development process matching content and talent with an audience and then targeting the distribution platform best suited to ensuring the integrity of the concept, instead of relying on the old media model of developing towards the specific need of a given network. This strategy also enables the company to incubate entertainment properties within a supportive community environment with an option to expand distribution to additional platforms. Generate's disciplined approach enables it to create targeted, personalized content for Millenial consumers and the advertisers who wish to reach them.

Generate Management, operating independently from the production company, is also focused on using alternative media platforms to supplement traditional media exposure and provide opportunities for their talented clients to create and develop their own branded content.

Generate is founded by a group of leading entertainment executives with proven track records for developing hit franchises that appeal to the young adult and family market. They are all multi-hyphenates, directors, writers and producers as well as having been successful executives. Generate partners are Jordan Levin, Pete Aronson, Mike Karz, Dave Rath and Kara Welker, who come from television, film and talent management, respectively.