The Entertainment Technology Center at USC is an organized research unit at the University of Southern California within the School of Cinema-Television founded in 1993. Our goal is to understand the impact of new technology on all aspects of the entertainment industry - technology development and implementation, the creative process, and existing business models.

Our Sponsors comprise most major studios, including Disney, Lucasfilm, Sony Pictures Entertainment, Twentieth Century Fox, Universal, Viacom/Paramount, and Warner Bros., plus leading technology companies and organizations such as Laser Pacific Media Corp., Panasonic, SBC/Pacific Bell and TRW.

Our Projects include the Digital Cinema Laboratory in Hollywood, a high quality testing environment for digital cinema distribution and display.