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On July 18, 2007, DCR Chairman Tim Sarnoff
hosted a panel discussion about the virtual worlds that now embrace not only games but socializing, community building,
educational purposes, etc. The panel talked about how virtual worlds will deal with the real-life issues, including
intellectual property rights and the creative expression of music, film, literary and artistic works, etc.; what the
business benefits are of this new exploration and why virtual worlds have become more than hype and offer new business
models, strategies and opportunities.
The discussion was moderated by Geoff
Keighley, Reporter for Entertainment Weekly. The panel consisted of
Torrie Dorrell, Sr. VP of Global Sales and Marketing for Sony Online Entertainment;
Douglas Gayeton, Chief Creative Officer of Millions of Us;
Peter Marx, Producer/Consultant with MTV Networks; and
Sibley Verbeck, CEO of Electric Sheep Company
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