Tim Sarnoff is President of Sony Pictures Imageworks, an Academy Award-winning visual effects and computer animation
company dedicated to the art of digital production and character creation. Mr. Sarnoff joined Imageworks in 1997, five
years after its inception.
As president, Mr. Sarnoff is responsible for the direction and management of the facility, which has been recognized by
the Academy of Motion Picture Arts and Sciences with Oscars for its work on "Spider-Man 2" and the CG-animated short
film "The ChubbChubbs!," as well as nominations for "Spider-Man," "Hollow Man," "Stuart Little" and "Starship Troopers."
Other notable credits for Imageworks include "Bewitched," "The Aviator," "The Polar Express," "Big Fish," "Bad Boys II,"
"Stuart Little 2," "Cast Away," and "Contact."
Imageworks, which has grown from 600 to nearly 1000 employees over the past year, is currently in production on "Monster
House," "Ghost Rider," "Spider-Man 3," "Beowulf," and the first two full-length CG-animated features from Sony Pictures
Animation, "Open Season" and "Surf's Up."
Prior to his affiliation with Imageworks, Mr. Sarnoff was Senior Vice President of Warner Digital Studios, which was
established as a division of Warner Bros. in 1995. Mr. Sarnoff originally joined Warner Bros. in 1989 to set up Steven
Spielberg's animated series "Tiny Toon Adventures." During Mr. Sarnoff's tenure, Warner Bros. Animation grew from four
employees to more than 300 employees, became a separate business unit of Warner Bros. and completed numerous animated
television series, including "Tasmania," "Batman," "Animaniacs" and "Superman."
Mr. Sarnoff began his career as Program Director for the NBC affiliate KMIR in Palm Springs, and then moved to the NBC
network in Los Angeles as a production unit manager. In 1987, he joined Paramount Television as Manager of Production
Accounting, and then became Director of Domestic Television Programming.
Mr. Sarnoff is a graduate of Stanford University, where he received his undergraduate degrees in 1981.
Torrie Dorrell is Senior Vice President of Marketing for Sony Online
Entertainment. Ms. Dorrell is responsible for managing the company's
marketing and public relations departments, as well as long-term strategic
focus and direction for the company's efforts to reach new audiences.
Prior to joining SOE, Ms. Dorrell was General Manager of Black Label Games,
a videogame studio under the Vivendi Universal Games umbrella (also home to
Sierra, Blizzard, Universal Interactive, NDA, PPG and Knowledge Adventure).
Ms. Dorrell is a seasoned entertainment industry executive with a wide range
of experience across multiple mediums. She began her career in the music
industry, where she created family record imprints for Disney, Warner Bros.
and Rhino Entertainment. She moved into film and television to create the
Licensing & Merchandising division for PolyGram Filmed Entertainment, and
the Music Merchandising division for Universal Studios.
Prior to that, Dorrell was a journalist, working as an editor and writer for
various national and regional magazines and weekly newspapers.
She has a B.A. in Journalism from Pepperdine University.
Douglas Gayeton recently became Chief Creative Officer at Millions
of Us, a social media agency specializing in virtual worlds.
Since the early 90's Gayeton has created award-winning work at the
boundaries of traditional and converging media for such clients as AOL,
MSN, MTV, Yahoo, Fox, Napster, Electronic Arts, Vivendi, Sony, Ubisoft,
Viacom, Sega, Intel, National Geographic, PBS, Warner Bros, Columbia,
and Virgin Records.
In 1993 Gayeton directed "Tomorrow", the first documentary about
interactive television. It featured interviews with Bill Gates, John
Malone, Barry Diller, Sumner Redstone and Geri Laybourne. Its graphic
depiction of what Interactive TV would look like—and Gayeton's
conviction that "everyone will become their own channel"—was considered
heretical at the time but was later proven out in the implementation of
the Internet. Gayeton subsequently developed interactive projects for
Viacom & ATT's Interactive TV test in Castro Valley, California, then
went on to explore the subject of Interactive TV for MTV and U2's ZOO TV
television series.
With William Gibson he wrote and directed JOHNNY MNEMONIC, the first
interactive cd-rom based movie, for Sony Imagesoft. He then wrote and
designed BIG BROTHER, a cd-rom sequel to George Orwell's 1984 with
Media-X, and designed an interactive version of EINSTEIN'S DREAMS with
writer Alan Lightman. He also wrote THE TULSE LUPER JOURNEY, an EC
sponsored interactive film project based on Peter Greenaway's Tulse
Luper films, for Submarine, a Dutch producer. It won the Europrix Top
Talent Award for best game of 2006.
A graphic novel by Gayeton, DELTA STATE, became an animated television
series for Alphanim, Nelvana, and Canal + (26 half-hour episodes). Aside
from creating the original property, Gayeton wrote and directed the
pilot. It received a special award for best new television series from
the Annecy Animation Festival in 2004.
Other projects include LOST IN ITALY, a 26 episode interstitial TV
series Gayeton created and directed for Fine Living, a US cable network
and MY SHOES ARE CAKED WITH MUD, a photographic series for a PBS project
awarded a Webby for best broadband website of 2004. More images by
Gayeton can be seen online at www.gayeton.com/photoworks.
Gayeton has consulted on video games for the largest publishers in the
business. GHOST RECON, a game he recently wrote, was nominated for best
script and honored with the BAFTA for 2006's videogame of the year.
His most recent work is MOLOTOV ALVA: MY SECOND LIFE, a series of
video documentary shorts shot entirely within an online world called
Second Life. It has been the highest rated video in the world on You
Tube, with over 250,000 views in its first week, and was recently
selected to premiere at both the Tribeca and Hot Docs Film Festivals.
Geoff Keighley has been writing about videogames for more than 14 years. He currently covers the industry for
Entertainment Weekly and Business 2.0 magazines (both published by TIME Inc.). On television he is the host of SpikeTV's
"Game Head," the #1 rated videogame show on television, and also hosts "Bonus Round" on MTV's GameTrailers.com. In June
2004 he was named one of the Top 30 business journalists under 30 by NewsBios.
Keighley is a magna cum laude graduate in philosophy and business from the University of Southern California.
Peter Marx is the Managing Partner for Analog Protocol, a consultancy working on virtual and online worlds for MTV
Networks. He is the former Chief Technology Officer for Vivendi Universal Games. Peter has held the position of Vice
President, Digital Media Management for Vivendi-Universal (Paris, France and Los Angeles, California) with a previous
position as Vice President, Emerging Technologies for Universal Studios.
Prior to that he was at Electronic Arts (San Francisco, California) where he worked on their online efforts, EA Sports
branded games, and on a variety of technology projects.
As a third-party game developer, he produced a variety of games for Propaganda Films, Digital Domain, Disney, EA, Sony,
Bandai, IBM, and Capcom. An engineer by trade, he has licensed software to 3M, Apple, and other companies in the area of
diagnostic imaging (medicine) and in color printing. As a consultant, his clients have included IBM, Apple Computer, UCLA
School of Medicine, Bellcore, Sony, and JP Morgan.
T. Sibley Verbeck is founder of The Electric Sheep Company, and is responsible for business development and overall
company strategy.
As a former Chief Scientist of StreamSage, Inc. and Comcast Online, Sibley is a leading researcher in advanced
computational linguistic and statistical techniques for analyzing audio, video, and text. In January 2001, Sibley received
an award from the Washington Techway Magazine as one of the top young technology executives in the DC area; in 2003 he was
selected as one of MIT Technology Review's top 100 technology innovators worldwide under the age of 35. He has been an
invited presenter at conferences ranging across Internet infrastructure, digital television, scientific publication, and
undergraduate science education and repeated guest lecturer at the Georgetown University Department of Linguistics.
Sibley is involved with the I Do Foundation, the Acceleration Studies Foundation, and the Journal of Young Investigators.

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