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On May 2, 2007, RCR Wireless News Managing Editor Dan Meyer spoke one-on-one with Amp'd Mobile CEO Peter
Adderton about how mobile entertainment is being personalized, who the industry leaders are and how Amp'd is taking
the lead on providing original content and entertainment options.
Digital Coast Roundtable members and guests were provided insight into their adaptive advertising models and how the
leading mobile maverick has used strategy and innovative technology to focus our eyes on the third screen.
Moderator:
Dan Meyer, Managing Editor, RCR Wireless News.
Special Guest:
Peter Adderton, CEO of Amp'd Mobile.
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