Tim Sarnoff is President of Sony Pictures Imageworks, an Academy Award-winning visual effects and computer animation
company dedicated to the art of digital production and character creation. Mr. Sarnoff joined Imageworks in 1997, five
years after its inception.
As president, Mr. Sarnoff is responsible for the direction and management of the facility, which has been recognized by
the Academy of Motion Picture Arts and Sciences with Oscars for its work on "Spider-Man 2" and the CG-animated short
film "The ChubbChubbs!," as well as nominations for "Spider-Man," "Hollow Man," "Stuart Little" and "Starship Troopers."
Other notable credits for Imageworks include "Bewitched," "The Aviator," "The Polar Express," "Big Fish," "Bad Boys II,"
"Stuart Little 2," "Cast Away," and "Contact."
Imageworks, which has grown from 600 to nearly 1000 employees over the past year, is currently in production on "Monster
House," "Ghost Rider," "Spider-Man 3," "Beowulf," and the first two full-length CG-animated features from Sony Pictures
Animation, "Open Season" and "Surf's Up."
Prior to his affiliation with Imageworks, Mr. Sarnoff was Senior Vice President of Warner Digital Studios, which was
established as a division of Warner Bros. in 1995. Mr. Sarnoff originally joined Warner Bros. in 1989 to set up Steven
Spielberg's animated series "Tiny Toon Adventures." During Mr. Sarnoff's tenure, Warner Bros. Animation grew from four
employees to more than 300 employees, became a separate business unit of Warner Bros. and completed numerous animated
television series, including "Tasmania," "Batman," "Animaniacs" and "Superman."
Mr. Sarnoff began his career as Program Director for the NBC affiliate KMIR in Palm Springs, and then moved to the NBC
network in Los Angeles as a production unit manager. In 1987, he joined Paramount Television as Manager of Production
Accounting, and then became Director of Domestic Television Programming.
Mr. Sarnoff is a graduate of Stanford University, where he received his undergraduate degrees in 1981.
Dawn C. Chmielewski, (shim-ill-ES-key) is a technology writer for the Los Angeles Times, the West Coast's leading
newspaper. She writes about video games and the ways in which new technologies are changing the business models of the
entertainment industry.
Before joining the Times last year, Dawn worked for five years as a technology writer and columnist for The San Jose
Mercury News. She was also a writer and columnist for The Orange County Register. Her work has appeared in most major
newspapers throughout the United States and she has also written technology features for Playboy Magazine.
Dawn has received writing awards from the American Society of Business Editors and Writers and the Associated Press.
A graduate of Utica College of Syracuse University, Dawn is married and has two children.
Jordan Hoffner is currently the head of content partnerships at YouTube. He is mainly responsible
for establishing content partnerships with all verticals in the television & broadcast sector, including networks,
station groups, cable networks and multi-service operators as well as the vast community of professional content
producers and distributors.
Jordan transferred to the YouTube team shortly after the company was acquired by Google to help drive new partnerships
for the next generation video platform. At Google, Jordan led the premium, archival and information video content
efforts, focusing on cable television, music, and university videos.
Prior to joining Google, Jordan was Vice President of NBC Universal Digital Studios and led the Digital Studios team in
producing and acquiring original broadband content.
Jordan began his career at NBC in 1992. During his tenure there, he served as a production assistant, producer, Director
of NBC Corporate Development, Vice President and General Manager of NBC Weather Plus, and Vice President of Digital
Programming and Operations.
Jordan graduated cum laude from Vassar College in 1991 and earned his MBA in Finance at New York University's Stern
School of Business in 2001.

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