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Biography of John Kilcullen

John Kilcullen is an award-winning corporate entrepreneur, brand-builder and business unit leader with experience in advertising, sponsorships, subscriptions, retail, wholesale, global distribution, joint ventures and direct-to-consumer revenue models in book, magazine, event, Web, mobile media, book magazine expos, conferences, and digital and mobile media. He is senior vp of Nielsen Business Media’s Music & Literary/Film & Performing Arts Groups and publisher of Billboard and The Hollywood Reporter. In addition, his entertainment portfolio includes Back Stage, Film Journal International, Kirkus Reviews, The Bookseller, and the ShoWest, ShowEast, Cinema Expo and CineAsia markets and conferences.

Under his leadership, Billboard launched Billboard.Latino.MSN.com, Billboard Radio Monitor, Billboard.biz, Mobile Entertainment Live and DEMMX executive conferences, showcasing excellence in the mobile and digital entertainment industries, the Billboard Touring Conference and Awards, Billboard Mexican Regional Music Summit, The Billboard Pop 100 Chart, Billboard Chart Alert, Billboard Mobile (in the U.S., Canada and Japan, delivering wireless music news, artist features, charts, ringtones and full song downloads to mobile phones), redesigned Billboard Magazine, Billboard.com (with nearly 25 million average monthly page views and 3.2 million unique visitors) and The Bookseller. Revenue for the Music and Literary Group increased more than $3 million from 2004 to 2005. Digital subscribers grew to 2,600 and mobile subscribers exceed 30,000 in the U.S., Canada and Japan. He and his team created joint ventures in the rapidly growing wireless (Mobile Entertainment Live/CTIA), online advertising (AMG.com) and Hispanic markets (MSN, Hoy and Azteca America) as well as Billboard Live (opening six nightclubs in Japan in 2007.) The annual Billboard Latin Music Awards TV program earned ratings bonuses in 2005 and 2006 and was the highest-rated TV special for Telemundo in 2005. Billboard also received the NARM “Supplier of the Year” award for two consecutive years (2004-05), and B2B Magazine listed Billboard as one of the top 100 magazines in 2004.

Kilcullen is a founding member of IDG Books Worldwide. He led this continuous content company to more than $240 million in revenue in 10 years. Under his leadership, the company created the For Dummies™ brand with dozens of best-sellers on the NY Times, Business Week, Wall Street Journal, USA Today, Billboard and Publishers Weekly best-sellers lists, including more than 100 million copies in print in more than 20 languages and licensed properties including fitness videos, board games and multimedia CDs. The company received more than 155 quality awards recognizing editorial excellence. He and his team took the company public in 1998, acquired Frommers Travel, Cliffs Notes and sold the company three years later to John Wiley and Sons.

Kilcullen has received numerous awards, including Ernst and Young’s 1999 Entrepreneur of the Year Award, the 1995 Advertising Age Marketing 100 award, and was recognized as a key influencer on Folio Magazine’s 2006 Folio 40 and Media Industry Newsletter's "21 Most Intriguing People 2006.” He was named a recipient of The Irish America Magazine Business 100 Award in 1999 and 2003.

Kilcullen has been profiled in The New York Times, San Francisco Chronicle, USA Today, Investor’s Business Daily, and People, Forbes, Success and Selling Power magazines. He has appeared on CNBC, CNN, CNNfN and popular talk shows in Australia, Canada, Singapore and the U.K.

Kilcullen is also a frequent lecturer on corporate entrepreneurship at Babson College’s School for Executive Education, on brand strategy at the Fuqua School of Business at Duke University and on cross-media publishing at the Stanford Professional Publishing Course. He is a member of the board of directors of Digital Music Group (NASDAQ:DMGI) and The TJ Martell Foundation. His video, How to Create a Brand, was produced and published by Stanford.

Kilcullen graduated magna cum laude with a BA in communications from Fordham College in 1981 and has taken executive development courses at Babson College and Stanford University. He and his wife, Jessica, and three sons live in Pacific Palisades, California.




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