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Biography of John Kilcullen
John Kilcullen is an award-winning corporate entrepreneur, brand-builder and business unit leader with experience in
advertising, sponsorships, subscriptions, retail, wholesale, global distribution, joint ventures and direct-to-consumer
revenue models in book, magazine, event, Web, mobile media, book magazine expos, conferences, and digital and mobile
media. He is senior vp of Nielsen Business Media’s Music & Literary/Film & Performing Arts Groups and publisher of
Billboard and The Hollywood Reporter. In addition, his entertainment portfolio includes Back Stage, Film Journal
International, Kirkus Reviews, The Bookseller, and the ShoWest, ShowEast, Cinema Expo and CineAsia markets and
conferences.
Under his leadership, Billboard launched Billboard.Latino.MSN.com, Billboard Radio Monitor, Billboard.biz, Mobile
Entertainment Live and DEMMX executive conferences, showcasing excellence in the mobile and digital entertainment
industries, the Billboard Touring Conference and Awards, Billboard Mexican Regional Music Summit, The Billboard Pop 100
Chart, Billboard Chart Alert, Billboard Mobile (in the U.S., Canada and Japan, delivering wireless music news, artist
features, charts, ringtones and full song downloads to mobile phones), redesigned Billboard Magazine, Billboard.com
(with nearly 25 million average monthly page views and 3.2 million unique visitors) and The Bookseller. Revenue for the
Music and Literary Group increased more than $3 million from 2004 to 2005. Digital subscribers grew to 2,600 and mobile
subscribers exceed 30,000 in the U.S., Canada and Japan. He and his team created joint ventures in the rapidly growing
wireless (Mobile Entertainment Live/CTIA), online advertising (AMG.com) and Hispanic markets (MSN, Hoy and Azteca America)
as well as Billboard Live (opening six nightclubs in Japan in 2007.) The annual Billboard Latin Music Awards TV program
earned ratings bonuses in 2005 and 2006 and was the highest-rated TV special for Telemundo in 2005. Billboard also
received the NARM “Supplier of the Year” award for two consecutive years (2004-05), and B2B Magazine listed Billboard as
one of the top 100 magazines in 2004.
Kilcullen is a founding member of IDG Books Worldwide. He led this continuous content company to more than $240 million
in revenue in 10 years. Under his leadership, the company created the For Dummies™ brand with dozens of best-sellers on
the NY Times, Business Week, Wall Street Journal, USA Today, Billboard and Publishers Weekly best-sellers lists, including
more than 100 million copies in print in more than 20 languages and licensed properties including fitness videos, board
games and multimedia CDs. The company received more than 155 quality awards recognizing editorial excellence. He and his
team took the company public in 1998, acquired Frommers Travel, Cliffs Notes and sold the company three years later to
John Wiley and Sons.
Kilcullen has received numerous awards, including Ernst and Young’s 1999 Entrepreneur of the Year Award, the 1995
Advertising Age Marketing 100 award, and was recognized as a key influencer on Folio Magazine’s 2006 Folio 40 and Media
Industry Newsletter's "21 Most Intriguing People 2006.” He was named a recipient of The Irish America Magazine Business
100 Award in 1999 and 2003.
Kilcullen has been profiled in The New York Times, San Francisco Chronicle, USA Today, Investor’s Business Daily, and
People, Forbes, Success and Selling Power magazines. He has appeared on CNBC, CNN, CNNfN and popular talk shows in
Australia, Canada, Singapore and the U.K.
Kilcullen is also a frequent lecturer on corporate entrepreneurship at Babson College’s School for Executive Education,
on brand strategy at the Fuqua School of Business at Duke University and on cross-media publishing at the Stanford
Professional Publishing Course. He is a member of the board of directors of Digital Music Group (NASDAQ:DMGI) and The TJ
Martell Foundation. His video, How to Create a Brand, was produced and published by Stanford.
Kilcullen graduated magna cum laude with a BA in communications from Fordham College in 1981 and has taken executive
development courses at Babson College and Stanford University. He and his wife, Jessica, and three sons live in Pacific
Palisades, California.
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Useful link
Profile of The Hollywood Reporter
The Hollywood Reporter Website
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