Farida Fotouhi is President of Reality2 LLC, a marketing consulting and creative services company she founded to help clients address new realities in the business environment. Prior to Reality2, she was the co-founder and CEO of Fotouhi Alonso Inc., which was one of LA's top mid-sized advertising agencies for over 20 years.

Over the years, Farida has developed branding and communications strategies and programs for companies like Epson, FX Network, PacBell, Honda, and the LA DWP, as well as scores of niche technology companies. Her category experience ranges from technology, to entertainment, to financial services, to packaged goods.

Farida grew up in Japan, Brazil, Nigeria, and Switzerland, and speaks 5 languages including Japanese. She helped her father, an American diplomat, market the USA overseas, and has been involved in marketing ever since. She is an avid equestrian and competes in show jumping events with her horse, "The Full Monty".