Rachel McCallister is co-president of mPRm, a public relations agency specializing in entertainment, new media and communications companies and their products.

She was founder and president of Rachel McCallister & Associates, which specialized in television and home entertainment and co-founder and president of KillerApp Communications, the first agency created to provide public relations and promotions specifically for interactive entertainment and communications companies and their products.

In 1993, she was awarded the Publicists Guild's highest honor, the Les Mason Award for outstanding individual achievement. An early convert to interactive entertainment, McCallister has been involved in crafting strategies for newly emerging companies ranging from RealNetworks and its RealAudio and RealVideo technologies, Overture and Broadcast.com to Movielink, Dolby Digital Cinema and Gifts.com to guiding Hollywood studio interactive divisions through CD-ROM and online product launches.

She has been responsible for the creation and execution of public relations campaigns for television projects ranging from "Lonesome Dove" and the "MTV Video Music Awards" to "Dynasty," "In Living Color," "ALF," "Buffalo Bill," "It's Garry Shandling's Show" and "Picket Fences" as well as theatricals such as "A Brief History of Time," and "Gettysburg."

She also developed the launch campaigns for numerous cable networks, including E! Entertainment Television, fX, Classic Sports Network, SOAPNet, FOX Family and G4 and supervised the re-positioning effort for Disney Channel. McCallister enjoys client relationships with many of the top studios and independent production companies, including DreamWorks SKG, Universal/MCA, Paramount, Columbia TriStar, Disney, Brillstein-Grey Entertainment and Spelling Television.

Prior to starting her own company in 1987, McCallister was executive vice president at The Lippin Group. She began her career in public relations at Rogers & Cowan, where she became Director, Television Publicity.

A native of Los Angeles, McCallister graduated from Brandeis University in Waltham, Massachusetts, where she majored in Politics. She began her career as the Public Affairs Director for KRTH radio and then worked in various production capacities on both daytime and primetime series before moving into public relations.