Peter Marx is the Managing Partner for Analog Protocol, a consultancy working on virtual and online worlds for MTV Networks. He is the former Chief Technology Officer for Vivendi Universal Games. Peter has held the position of Vice President, Digital Media Management for Vivendi-Universal (Paris, France and Los Angeles, California) with a previous position as Vice President, Emerging Technologies for Universal Studios.

Prior to that he was at Electronic Arts (San Francisco, California) where he worked on their online efforts, EA Sports branded games, and on a variety of technology projects.

As a third-party game developer, he produced a variety of games for Propaganda Films, Digital Domain, Disney, EA, Sony, Bandai, IBM, and Capcom. An engineer by trade, he has licensed software to 3M, Apple, and other companies in the area of diagnostic imaging (medicine) and in color printing. As a consultant, his clients have included IBM, Apple Computer, UCLA School of Medicine, Bellcore, Sony, and JP Morgan.

Peter also teaches the required course in digital media and entertainment for USC School of Cinematic Arts.