The New Media industry represents a vibrant growing sector in the Digital Coast region. Most companies are involved in multiple areas of New Media. The largest concentration of New Media activity is in content design and development. Most New Media companies (and their employees) are relatively young. 81% of the companies were founded after 1994. The most popular reasons for locating the New Media business in the Digital Coast region are that the founders and employees live there. Quality of life, access to qualified labor, and other infrastructure facilities were also rated highly. The study indicates that the New Media industry is growing very rapidly. The average employee size and the average revenues have doubled since 1998, and more than half of the businesses will need additional space next year. While only 10% of the New Media businesses have a public offering, it accounts for almost half of the total funding in the Digital Coast New Media companies. Venture capital and corporate investors are the other important sources of major funds to these businesses.