The most popular reasons for locating the New Media business in the Digital Coast region are that the founders and employees live there. Quality of life, access to qualified labor, and other infrastructure facilities were also rated highly. Q. Why did your New Media business unit/division choose to locate in the Digital Coast region? The least important factors influencing the location decision were local tax policies and the availability of public transportation. Q. Why did your New Media business unit/division choose to locate in the Digital Coast region? Q. Please indicate the level of importance of the following factors in your company's decision to locate in the Digital Coast Region. (5-point scale: 1 = Not at all important... 5 = Extremely important) Number of Respondents varies by item Founders live in the Digital Coast Region 4.21 Employees reside in the Digital Coast Region 4.10 Access to qualified labor pool 3.98 Overall quality of life 3.96 Access to high speed data lines 3.96 Communication infrastructure 3.74 Availability of space for future expansion 3.70 Suitable facilities 3.66 Employees' desire to work in the Digital Coast Region 3.63 Neighborhood security 3.62 Affordable facilities 3.61 Access to strategic partners 3.60 Available parking 3.59 Flexibility of space 3.55 Building security 3.54 Weather 3.52 Customer access 3.51 Image and credibility 3.48 Access to fiber services 3.42 Proximity to other industry participants 3.41 Access to content owners 3.40 Access to wireless services 3.36 Proximity to vendors/contractors 3.27 Related educational resources 3.19 Ports/airports 3.14 Social amenities 3.03 Close to affordable housing 3.00 Access to investors/capital 2.91 Overall cost of doing business 2.89 Diversity-multicultural/international 2.58 Local tax policies 2.50 Public transportation 2.23 Other 3.64